Craft effective Facebook primary texts with the Facebook Primary Text Generator that resonate with your audience and encourage interaction. Use this tool to create posts that reflect your brand’s voice and engage your audience.
Facebook primary text refers to the copy that shows up above the image or video on your ads. Business owners and advertisers use this section to tell viewers about the ad. Since it’s the first thing that users notice, the primary text is one of the most critical elements in Facebook advertising. You can write as many or few words in each line of your text. If you want to emphasize a point, but it first and make sure that you leave enough room for other important information. There are two types of ads that an advertiser can upload to Facebook. One is a standard ad that appears on your profile and the other is an ad that goes directly into the feed with a photo or video. The standard ads only appear above text and below images but the photo or video in the feed has its text including the image, headline, and tagline which appear under the picture or video. This can be confusing for many authors but Facebook Primary Text is there to make sure that you get all this information across in one place.
The primary text is the copy that shows up above the image or video and tells the viewers about the ad. Business owners and advertisers can use it to tell people what they’re trying to sell, why they should buy it, and how their offer can help. The primary text tells users what’s in store for them when they look at your Facebook ads–whether that be a new product or a deal on a product already in their cart. Facebook generally recommends a length for the primary text of 60-120 characters. The best way to know what the right length is for your ad depends on how much time it takes for users to read it: if the text needs to be read before they proceed, then you’ll want a shorter text; and if people can just scan through quickly, then you’ll need more text. Business owners and advertisers use this section to tell viewers about the ad. Since it’s the first thing that users notice, the primary text is one of the most critical elements in Facebook advertising. It should be short, brief, and written for readers, not for salespeople. At a glance, this should be one of the most important aspects of advertising on Facebook. The content should draw in users and get them interested enough to click through to your site. It’s one of the most important elements in your Facebook advertising efforts as it is meant to be noticed within seconds. The content should make sense to your customer, and write something that keeps them on their toes.
Facebook doesn’t have specific guidelines for primary text length, so feel free to experiment. The length usually depends on the goal of the ad – a direct response ad needs more content, whereas a remarketing ad might only need one line. In general, long primary text that’s filled with keywords and phrases like “the world’s most popular social network” will work best. Keep in mind the goal of your primary text and try to convince the viewer or customer to buy or sign up for your product. The built-in Facebook text length helper is one of many tools at your disposal to help you create ad copy that gets new visitors to take a specific action. Ultimately, you can determine how long the primary text is based on your goals and audience. Whether your text is long or short, you can always edit it in the future to add more information or change a few things so that it’s perfect. Your Facebook ad should have a message that is clear, concise, and on-brand. You should use as much white space as possible to give the ad space to convey its message. The key thing to remember is that the primary text of a Facebook ad should be short, between one and six words. Keep it short, as users might not read past the first line.
Use a conversational tone and use words that explain what your product or service provides. It can be a little bit more challenging because you are in a small font, but it is a very important detail to the overall ad experience. Facebook provides a couple of example descriptions that can get you started. There are also plenty of resources online to give you better ideas of how to write your description. Your primary text is your opportunity to grab the attention of a user and make your ad stand out. For a quick example, you might choose to rewrite a familiar saying or make an appeal to something they already care about. The most important thing to remember is that the text must not be too long and it should be short, citing reasons people should click the ad. There are three main types of Facebook primary text: Short Stories to describe your company, Claim your Brand or Sell Your Story. If you choose to write a short story, remember that Facebook will put the first sentence in bold and the rest in italics. Remember that as you write, Facebook will show you what they think of each sentence as they edit it. You should pay very close attention to your primary text because the ad description is what people see first. You should start your ad description by mentioning a product or a specific audience you want to target with your ad.
You can still use a 20% text rule on Facebook, but you are not limited to it. You may use more or less text than 20%, depending on your audience and the goal you have in mind. Remember that whatever text you use, the images should be able to do their job on their own. The new guidelines stipulate that ads can now feature up to 34 characters of the primary text. When it comes to websites and landing pages your ads don’t need to adhere to the 20% text rule. Remember that Facebook has evolved over the years as we continue to bring you better ad experiences. You should never feel as though you are writing in a vacuum and your ad experience will always be evolving according to new data and insights. All ads will show in their entirety, including the images and videos that are no longer limited by the text character count. When creating a Facebook ad, you can double-check whether the text is being blocked or not under the Text section in Ads Manager. You can use more than 20% text in your ads, but you’ll have to start with one of the other dimensions as your primary dimension and then use the text section to add value later on.
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